About

Keith established Keith Fryer Associates CA, Inc, in So. California in August 1992 following 6-months of local pre-operating and has since worked as marketing & management consultant advising client companies with a variety of assignments including: marketing & sales development programs, management consulting and project management services.

Keith is a Member of the Chartered Institute of Marketing Cookham, Maidenhead, Berkshire, UK and is also an active member of the tire recycling industry including the Rubber Pavements Association (RPA) a non-profit asphalt rubber trade association, based in Arizona, USA; as well as an organizing committee member of the AR2012 International Asphalt Rubber Conference to be held in Munich, Germany October 23-26, 2012.

Areas of expertise
•Marketing and Operational management support services
•Market Research
•Feasibility Studies
•Merger & Acquisition research/support services
•Technology Transfer Programs
•New Venture Due-Diligence
•International marketing & sales development programs for products & capital equipment sales

Recent projects have included preparing a full Feasibility Study carried out for a large construction consortia based in Riyadh, Saudi Arabia for the development of a state-of-the-art tire recycling plant with integrated asphalt rubber blending equipment undertaken in close collaboration with associates - K. I. Saab & Associates Los Angeles (www.kisaab.com) - who specialize in Middle East projects, focused in all the GCC countries including Qatar, UAE and Saudi Arabia. We are delighted to be working with industry leaders in all fields of tire recycling and after-market product manufacture, covering feasibility studies, technical know-how, equipment design and supply with full logistical support services, enabling KFA to deliver best practice marketing and project management services to clients in the US and around the world.