About |
King Tide Technology Partners is a technology and intelligence firm based in Ponte Vedra Beach, Florida.
The company develops RallyPoint, a sports content intelligence platform designed to help teams, sponsors, agencies and other sports-business organizations better understand the commercial performance of social media content.
RallyPoint analyzes publicly available social media activity using a consistent economic framework that measures estimated media value, modeled content production cost, content productivity, existing-content opportunity and performance relative to market size.
Rather than relying solely on traditional measures such as followers, impressions, views and engagement, RallyPoint provides competitive benchmarks that show how organizations perform relative to other properties operating in the same market or league.
RallyPoint's research products include league-wide benchmark publications and individual team intelligence reports designed to provide an independent view of sports content economics and competitive performance.
King Tide Technology Partners is headquartered in Ponte Vedra Beach, Florida.
Learn more at www.kingtidetechnologypartners.com.