In 2014, Ernie Beltz Jr. and his wife, Debbie Garcia-Beltz, OTR/L, founded Little Land in Austin, Texas as a safe, fun, clean, and purposeful place for children of all abilities to have developmentally appropriate playtime. Since then, the company has a corporate store in Austin and franchise locations in Bee Cave, Buda, Leander, Temple, Waco, and Katy.

Little Land is a 2018 winner of the NextGen in Franchising Global Competition, a Best Place to Work in Austin in 2018, and named 2018 Business of the Year by PeopleFund.