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Case Study: Hilton International

To publicize Hilton International as a “senior-friendly” chain, we created the “Search for the 100-Year-Old Traveler” contest. Continental Airlines and American Express were so taken with the concept that they provided air travel and traveler’s checks for the winner. Late Night with Conan O’Brien, Good Morning America and Fox After Breakfast pre-interviewed the winner. Stories ran in The Wall Street Journal, The National Examiner, Newsday, New York Daily News, The New York Post, Boston Globe, Rocky Mountain News, Seattle Times, Copley News Service, Continental’s Profiles, senior publications and more. This creative concept reached 52 million people.