Owned and created by Dana Burtin, Boyz II Business Entertainment is a label that surpasses, not only signing artists/musicians, but gamers, actors, and is a sports agency for athletes. Since Dana Burtin is an artist under his moniker, LyricalGenes, he is able to empathize with artists and ensure that their main focus is on making music with no outside distractions. With Dana being an introvert, being famous is not his focus; however, propelling those who want it most on a pedestal is his mission. With many connections in the music industry, Dana Burtin is able to push artists to any height imaginable. In conclusion, Boyz II Business Entertainment helps those who never had the chance to prove themselves, not just in music, but in life, to have an opportunity to demonstrate their talents and live out their purpose in life.