About |
We serve both large and small clients, but all have one characteristic in common – they are leaders in their respective industries. Our approach is straightforward: harness the power of the media to showcase our clients' expertise, market their products and services, build and leverage their reputations and grow their businesses.
MacMillan Communications: a more intelligent approach to communicating in the marketplace of ideas.
Specialized Knowledge Delivers Results
We bring to each assignment an in-depth understanding of the business and marketing issues that affect our clients and the industries in which they operate. This specialized knowledge allows us to design and execute successful communications programs that quickly advance client interests. The soundness of this approach is demonstrated by our record of consistently achieving results.
Our Process
We open the door to valuable media coverage through imagination, commitment, hard work and the thoughtful integration of strategy and execution. Each of our programs is unique, but all are built around four core elements;
• Know the Client - We immerse ourselves in your organization, learn the culture, identify areas of competitive advantage and get to know your management team, products and services.
• Know the Industry - Ideas created in a vacuum often remain there. We create stories with broad appeal by demonstrating how our clients' activities impact their respective industries.
• Define the Strategy - We work with our clients to distill unique messages that resonate with the media, provide useful information to the marketplace and further their business objectives. Program activities are defined by this framework, ensuring the overall integrity of the campaign.
• Execute Aggressively - Great ideas can't speak for themselves. Successful public relations demands that messages be heard in media and analytical circles. We know the players, are persistent and have a deep understanding of the news process.