About

Marketing Convergence Solutions offers a strategic marketing planning process and free planning templates to help businesses create rewarding marketing plans that can measurably increase sales, grow their customer base, and improve customer retention.

Marketing Convergence Solutions FAQs
1. What is the main purpose of the Marketing Planning Guidebook?
The guidebook provides businesses with a clear, actionable framework for developing strategic marketing plans. It focuses on aligning sales and marketing efforts to drive customer acquisition, retention, and measurable revenue growth.

2. What is "Marketing Convergence Strategic Planning"?
Marketing Convergence Strategic Planning refers to the process of aligning messaging and content across traditional and digital communications channels while fostering collaboration between marketing and sales functions. This approach enables both departments to work toward shared goals, such as generating qualified leads and increasing revenue.

3. Who should be involved in the marketing planning process?
Key individuals from both sales and marketing should be included in the planning team. These team members contribute frontline insights and customer knowledge. External facilitators or consultants may also be engaged to guide the process.

4. How do you begin the strategic planning process?
Start with a situation analysis and define the overall goals of the marketing plan. This involves reviewing internal performance, market trends, customer needs, and competitive positioning to build a solid foundation for planning.

5. How do you measure the effectiveness of the marketing plan?
Use Key Performance Indicators (KPIs) to track progress against objectives. KPIs might include sales growth, lead generation, customer retention, and Return on Marketing Investment (ROMI). Regular performance tracking and plan adjustments are recommended.

6.  What tools and resources are included in the guidebook?
The guidebook includes:

An eight-step strategic marketing planning process
Interactive planning worksheets
A customizable PowerPoint presentation for facilitation
A five-lesson online training program for planners and facilitators
Sample objectives, strategies, and over 100 marketing tactics

7. How does the guidebook help improve collaboration between sales and marketing?
It promotes shared ownership of the planning process, encourages mutual understanding of roles, and fosters alignment around customer-centric strategies. Structured team sessions and the use of group planning techniques help break down silos and improve communication.

8. Who can benefit from using this guidebook?

Marketing and sales managers
Professional marketing planners and facilitators
Advertising and marketing agencies
Small business owners
Consultants creating marketing plans for clients
Marketing educators and students

9.  Where can I order a printed copy of the Marketing Planning Guidebook?

The complete book, “Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans,” is available at Amazon Booksellers and Barnes & Noble.

10.  Is there a Marketing Convergence Solutions syllabus for marketing educators?

The Marketing Convergence Solutions course syllabus offers a new approach for students: Integrating a hands-on marketing project to develop essential skills and confidence innovative marketers need in order to lead in the business world. The syllabus can be accessed online at www.convergencestrategies.com.

11. Can I look at a preview of the Marketing Planning Guidebook?

Yes, a preview of, “Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans,” is available at www.convergencestrategies.com.

12.  Can I order the complete Marketing Convergence Solutions planning package?

Yes. An easy to understand and implement comprehensive planning package is available at www.convergencestrategies.com. It includes the marketing planning guidebook, five lesson online interactive training with tests, complete instructions, prompts, definitions, six interactive planning worksheet forms including the final marketing plan, PowerPoint presentation for planning sessions, examples of objectives, strategies, and over 100 sample marketing convergence tactics.

13. Is there a free marketing plan template available?

Yes. There is a free marketing plan template is available as a download from www.convergencestrategies.com.

14. What is the definition of sales and marketing alignment?

Sales and marketing teams often work in “silos.” In order to develop highly effective and measurable marketing plans, sales and marketing teams must align by participating in facilitated and collaborative marketing planning meetings.

Learn more about how Marketing Convergence Solutions can help your business at www.convergencestrategies.com.