We are a family owned and managed firm of Chartered Financial Planners, established in 1994 by Nick and Andrea Bamford.

Informed Choice collecting the Gold Standard for Independent Financial Advice at the House of CommonsNick Bamford is a Chartered Financial Planner who has spent his entire working life in financial services.  He was the previous chairman of the Society of Financial Advisers.

Informed Choice is one of only five IFA firms in the UK to hold the Gold Standard for Independent Financial Advice.  This is the toughest award in retail financial services.  We have been awarded the Gold Standard for three years in succession.

We offer a friendly and professional advisory service.  Our clients come from many different walks of life and we do not set minimum or maximum portfolio sizes. As a professional firm we charge fees for the advice, implementation and review of the solutions we provide.  

Informed Choice is a firm of Chartered Financial Planners which means we have satisfied rigorous criteria relating to professional qualifications and ethical good practice. This means you can be confident that you are dealing with one of the UK’s leading firms that is wholly committed to providing you with the best possible advice, service and support.