Showcase

“Without the effective use of technology we would be in big trouble” says Gallery Director Zelma Legendre of the Thornwood Gallery (www.ThornwoodGallery.com). With large galleries in Dallas and Houston (2), the Thornwood Gallery has established itself as a major presence in its regional art markets. Like so many Art Galleries, it struggled with the complexity and costs associated with the operations of the galleries; keeping a real-time handle on the inventory across multiple galleries was almost impossible; effectively tracking sales contact information in a way that supported future marketing efforts was non-existent; managing consignments and third part payments was tedious; and then there was the monthly costs of attempting to keep there web sites current with their inventory, events and latest news.

 

“Once we invested in Masterpiece Solutions everything changed. We quickly gained control of our business, turning a liability into a competitive advantage”, says Legendre. Thornwood implemented Masterpiece Gallery software September of 2007 to handle all of the major back-office functions of the business: Inventory, Customer Management, POS and Web Integration. Since that point the galleries have significantly reduced their operational expenses by eliminating inefficiencies and third party vendors. Surprising to Ms. Legendre, the galleries have also experienced unexpected growth during a period of economic chaos. “With a touch of a button Masterpiece updates our entire inventory, sales and marketing information to our web site and to Masterpiece Online. As a result the internet is an asset, driving new sales for the business rather than simply serving as a glorified business card.”

Zelma Legendre

Thornwood Gallery

Houston/Dallas

 

“After trying several other art POS type programs, we have come to depend on Masterpiece Manager.  It’s ease of use, outstanding support and extensive data reporting make it an invaluable tool for any Art Gallery owner.”

 

Masterpiece Online (formerly the Archer Exchange) is the future of art distribution for every gallery and artist. Art buying in the 21st century has shifted its focus to online browsing and purchasing.  With hectic schedules and less free time, the online marketplace has become a convenient and necessary source for clients looking to peruse available art.  Masterpiece Online offers an invaluable service to anyone looking to purchase or sell quality fine art.

Dean Lombardo

Objects & Images, Inc. Fine Art

NY NY