McD Squared is a marketing, communications and digital agency specialising in IT and telecommunications. Launched in July 2013, McD Squared provides strategic communications, crisis communications, media relations, marketing advice and social media communications services to local and multi-national organisations that want to position themselves as thought leaders in their respective fields in the South African and broader African market.

Owned and managed by communications specialist, Lizelle McDermott, the agency has provided communications services to a variety of local and multi-national clients, such as Microsoft West, East Central Africa and Indian Ocean Islands; Intel; Itec; 3fifteen; Merchants; Mobile Web Africa; International Data Corporation; Hitachi Data Systems, Nokia and BCX (formerly Business Connexion). Our strategic partnerships with other small specialist agencies enable us to provide different, strategic, creative and
innovative communications across traditional, digital and social media platforms that are beyond the scope of traditional communications.

Our objective is to provide our clients with a creative, integrated approach to all their communications needs by projecting one voice across multiple channels while growing their brand. Each client receives hands-on attention and we treat each brand with the respect we would our own. The key to our success is that all our campaigns must not only drive visibility but business value. We, therefore, ensure that we get to know your business strategy intimately as that informs every creative idea we put together for you.