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MenX Welcomes Karan Kumar as Chief Marketing Officer and Introduces Its 2026 Grooming & Lifestyle Collection
BENGALURU, INDIA – July 23, 2026
MenX is entering a new phase of growth and has appointed Karan Kumar as its Chief Marketing Officer (CMO). At the same time, the Bengaluru-based men's lifestyle brand unveiled a fresh lineup of grooming products and lifestyle essentials that will be introduced during 2026.
The company says both developments reflect where MenX is headed—not just growing its product range, but also investing in people and ideas that will shape the brand over the next few years.
Karan Kumar brings more than five years of experience in performance marketing and e-commerce. Over that time, he has worked with digital brands across different categories, helping them reach new customers and build stronger online businesses. At MenX, he'll lead marketing, brand strategy, customer acquisition, and digital campaigns.
“Joining MenX felt like the right opportunity," Karan said. “It's still a young brand, which means there's room to experiment, learn, and build something meaningful. That's what attracted me.”
He added that his focus isn't just on increasing sales. People don't remember a brand because they saw one advertisement. They remember it because every interaction feels consistent—from the first social media post they see to the moment they receive a product. “That's the experience we want to create.”
Alongside the leadership announcement, MENX has expanded its product portfolio with a collection aimed at everyday grooming and personal style.
The new range includes the MENX Portable Beard Trimmer, designed for daily grooming and travel, and the MENX Electric Beard Straightener Comb, developed for men who want a simple way to maintain a neat beard without spending too much time in front of the mirror.
The company is also introducing a collection of minimalist wallets along with premium gifting options. Whether it's a birthday, a festival, or a corporate gift, MENX says the idea was to create products that people would actually use rather than simply put away in a drawer.
A spokesperson for the company said the expansion happened after months of studying customer feedback.
He stated, “One thing we kept hearing was that people wanted everyday products that looked good but didn't feel overdesigned. That feedback shaped many of the decisions behind this collection.”
MenX is preparing for the next stage of growth and intends to expand its business operations later this year. While the headquarters will remain in Bengaluru, a corporate office in Gurugram is in its expansion plans to support its growing network of partners, vendors, and customers. The new office is expected to enhance day-to-day operations and coordination in North India.
About MenX
MenX is a Bengaluru-based direct-to-consumer (D2C) men’s lifestyle brand that offers a variety of grooming products, accessories, and gifting essentials. The company’s collection of beard trimmers, beard styling tools, wallets, and other everyday products is made with a focus on quality, practicality, and clean design.
The idea at MenX is simple—create products that people love to use every day. Instead of following trends, the brand develops dependable essentials that seamlessly integrate into contemporary lifestyles and deliver enduring value.
Media Contact
Press & Communications Team
Media Operations Lead MENX
Email : media@menx.co.in
Website : https://menx.co.