Miss Icon Organization was established in 2012 by 22 year-old college student and former pageant titleholder, Dani Walker. As a former contestant Dani created a system which, embraces a broader definition of beauty. One, that is not defined by height, ethnicity, or dress size. Rather, Miss Icon encourages each contestant to be the best version of herself by perfecting her personal presentation, communication skills and confidence.

The Miss Icon Organization scholarship pageant system for Teen and Miss contestants, ages 13-29, offers $1,000 scholarships to state winners. The areas of competition are blind interview, runway, evening gown, and on-stage question. The Organization's motto is Be Bold. Be Great. Be You. Believe!