MISSION is the first and only line of Athlete-Engineered™ products designed to improve performance and safety in competition. Led by a premier group of world-class athletes including Serena Williams, David Wright, Georges St-Pierre and Mia Hamm among others, the company is pioneering an entirely new category in the sports industry called Athletecare™. MISSION and its elite athlete partners know that athletes have a unique set of needs – before, during and after their training or competition. To meet those dynamic needs, the MISSION Lab Team is spearheaded by world-renowned doctors, scientists and athletes – who collaboratively engineer the MISSION products to meet the highest demands of performance. From a sunscreen that is clinically proven to not sting your eyes to a proprietary Anti-Friction Cream that lasts up to five times longer than the competition, MISSION is focused on true product innovations that are unmatched in the marketplace – and give athletes the advantage they need.
Today, MISSION has over 25 high-performance product innovations in its portfolio and is sold in nearly 10,000 stores across the U.S. including Dick’s Sporting Goods, Foot Locker, Hibbett Sports, CVS/pharmacy and on missionathletecare.com. The company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through its “Athletes On a Mission” program, which recognizes, rewards and inspires youth athletes that give back to their communities. MISSION is setting a new standard in “high-performance” on all levels.