About

The idea:

Mountpoints is a unique network-enabled service that facilitates e-commerce in a new way.
Mountpoints unites advertisers, merchants and shoppers on a shopping platform that benefits all parties. We put ourself in a sweet spot which truly solves an essential problem for the social media (e.g. Facebook, MSN, LinkedIn etc): How to generate revenues out of the mass of traffic and to create loyalty among their users. This position is also ideal for advertisers and merchants who will get access to millions of consumers with the Mountpoints engine implemented on numerous online sites.

We have proof-of-concept from both social media, merchants, agencies, advertisers and are capable of offering relevant products branded individually for each major social media (community).
The online communities implement the Mountpoints powered member shop and provides the system with consumers. The merchants and marketers on the other hand gets a yet unseen sales channel and marketing channel driven by loyalty schemes and by one2one marketing tactics. All transactions are controlled and powered by Mountpoints.

Revenues are generated in the both advertising & sales process and communities are offered revenue split for the engagement. No competitor combines the tactics on the market.

The member shop is always branded in the look & feel of the social media / site.     The Technology:

The engine is based on standard elements which are commonly used single wise. The Mountpoints engine is based on backbones which already are proven within both online advertising and online shopping portals – just never merged together into a full-service sales & adverting tool used on member based online communities.

The tactics for loyalty schemes, earning & redeeming points and the tactics used for segmentation of potential consumers in connection with marketing and sales are unique when implemented in the engine. We use standard programming software and processes in order to build the backbone and the business logic (MsSql, XML, ASP.NET). It is planned to secure patent on the Mountpoints platform.

Using this technology platform allows us to integrate our engine with almost any site and any community on the internet.

In order to offer Telco services and redemption of points into real currency, we have identified those partners, who will support this function in a seamless integration and who already has approved remittance programs.

It will change the way of how web 2.0 & e-commerce works – forever.

The Team:

Jacob Blæsbjerg, CMO  - International Advertising Association Diploma.
Latest assignment as Managing Director for a First North listed Affiliate and Search Engine Company.
Experienced entrepreneur and manager. Founded Brand2Brand.com an affiliate company late in 2002, and sold to Notabene.net (now Guava.com) in 2006.

Robert P. Perz, CEO - M.Sc.B.Eco Copenhagen Business School.
Participated as senior executive on successful IPO process with Jobpilot AG in 2000 and start-up of the companies in Norway, Sweden and Denmark. Competences gained through CEO positions with successful media / internet companies. Latest assignment as CEO with a major search engine 2005-2008.

Anders Lautrup-Larsen, MOB
Experienced as Executive Manager and Director with Schibsted Media Group, Eniro, Scandinavia Online and Newsbooster. Business development experiences with over 50 international commercial telecom, media and internet start-ups since 1994.     The Market:

The consumption of predictable consumer products and services for young people aging 18-28 are exceeding EURO 1.5 billion ++ per annum in Denmark (5.5 mill people) divided into mobile phones, Mp3 players, music, fashion, leisures and services/products related hereto (according to Nordea Bank report) We will however enter more markets and also see similar online consuming patterns in other countries – some more and some less.