Beginning in 1976, “Muscles Not Motors” was coined as the motto for Onion River Sports in Montpelier, Vermont. Over the years of selling sports equipment and hosting athletic events for a committed culture of athletes who were interested in living a healthy, active lifestyle, the folks at Onion River Sports discovered a desire among their customers and friends to share their stories and express their passion for living. The Muscles Not Motors mission and brand is the venue for doing just this. Grounded in Vermont, this cultural brand is represented by real people who live everywhere and exemplify the global citizenship and values of Muscles Not Motors