About

In 2007, the “My DNA Exclusive” fragrance line began giving customers the opportunity to bottle their DNA in an individual-specific composition of perfumes and colognes. Carlton Enoch, the company's CEO first envisioned the concept of a DNA-based fragrance in the 1990s, but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.