About

Discover Your Color (DYC) from MyTEPI is an innovative cannabis classification and recommendation system that replaces the traditional Indica/Sativa distinction with science-backed color codes to personalize and simplify the consumer experience. This system is designed to guide users in selecting cannabis products based on desired effects, making the process more intuitive and consistent for both new and experienced consumers.

DYC’s core mission is to eliminate the guesswork and confusion that often accompanies cannabis selection by providing a reliable, standardized method for identifying product effects. The platform was designed in response to widespread frustration with inconsistent product results and unhelpful classification schemes that fail to inform consumer choice.

The adoption of DYC is transformative for cannabis retail and branding, helping dispensaries and manufacturers communicate effects clearly and differentiate their products in a crowded market. Brands integrate the color codes into packaging, marketing, and digital storefronts to facilitate customer choice and build trust.

The concept was driven by MyTEPI founder Livi McKay, whose personal health journey and advocacy for quality management in cannabis inspired a mission to bring scientific integrity and transparency into cannabis consumer experience. Her vision is for DYC to set a new standard in industry education, product consistency, and wellness outcomes, making cannabis accessible to a broader, more diverse audience.
Use Cases
•     Dispensary Sales: Budtenders use DYC to efficiently guide product choice, reducing confusion for newcomers and enhancing loyalty for regulars.
•     Online Buying: E-commerce platforms integrate DYC labels for fast, confident selection without overwhelming technical details.
•     Education: DYC resources help users understand cannabis’ effects, safe use, and the science behind different consumption experiences.

Discover Your Color from MyTEPI is reshaping the way cannabis is chosen, purchased, and enjoyed—ushering in an era of science-based, personalized wellness.