About |
Helen is a transformative leader at the intersection of culinary innovation, strategic communications, and the emerging space economy. With over 25 years of experience in PR, public affairs, and crisis management—including executive roles at Walmart, IHG, and Hill+Knowlton Strategies—she bridges visionary storytelling with actionable strategy, guiding brands through high-stakes challenges and global initiatives such as the Belt and Road Initiative.
Aimei Helen Yang is also a two-time Gourmand World Cookbook Awards winner and a Futuristic Culinary & Aesthetic Strategist, fusing AI-driven creativity with Eastern aesthetics, Western artistry, space imagination, and cultural storytelling to redefine food design and culinary innovation.
A pioneer in space commercialization, Helen helps brands and governments translate visionary concepts into actionable strategies. Her book Brand for Space: Shaping Future Marketing in the Space Economy and leadership of the Mars World Project highlight her expertise in space tourism, government relations, and global collaboration. She also mentors at Tsinghua University’s TusStar Incubator and the China-UK Low Carbon College, inspiring the next generation of transformative leaders.