About |
No Sugar Baker is more than a food brand—it is a mission to make living with less sugar easier, more delicious, and a whole lot more fun.
Founded by Jayne Jones, now commonly and popularly known as **America’s No Sugar Baker**, No Sugar Baker was born from Jayne’s own life-changing health journey. After surviving two life-threatening hospitalizations related to diabetes complications, Jayne made the decision to eliminate sugar from her diet. What began as a deeply personal commitment soon grew into a movement as she discovered how many other people were searching for delicious alternatives that didn’t make them feel like they were missing out.
Today, No Sugar Baker is focused on creating delicious **sugar-free treats and desserts** that prove reducing sugar does not have to mean giving up the foods you love. The brand was built around a simple belief: people should be able to celebrate birthdays, holidays, family gatherings, everyday victories, and life’s sweetest moments while having options that fit their lifestyles.
Jayne brings an unusual background to the food industry. An attorney with experience in both federal and state government, including work in the U.S. Senate and with the Minnesota Speaker of the House, she combines entrepreneurship with advocacy. Her work extends beyond selling products to raising awareness about the need for better food choices and greater access to sugar-free options.
A particularly important part of the No Sugar Baker mission is serving populations that are too often overlooked. Jayne has focused on teaching and encouraging foster families, children and adults with intellectual and developmental disabilities, caregivers, and other vulnerable populations about healthier food choices and the importance of reducing unnecessary sugar.
No Sugar Baker also advocates for broader change in the way institutions think about food. Jayne believes hospitals, care facilities, schools, and other organizations should provide meaningful options for people whose dietary and medical needs require alternatives to traditional high-sugar foods.
Jayne’s story and the No Sugar Baker mission have attracted national attention, including features in **People and Forbes**, along with national podcast and media appearances. Through social media, speaking, advocacy, recipes, and No Sugar Baker products, Jayne has built an enthusiastic community of people looking for practical and enjoyable ways to reduce sugar.
At its heart, No Sugar Baker is about **choice, inclusion, and joy**. Food brings people together, and everyone deserves the opportunity to enjoy a treat at the table. Whether someone is reducing sugar because of personal preference, family needs, or simply a desire to make different choices, No Sugar Baker wants that person to know there are delicious alternatives.
**No Sugar Baker: proving life can still be sweet—without the sugar.**