ORANGE COUNTY FASHION WEEK

A sugar rush of icing cools California Riviera as jewels, gems and bikini bling opens the Catwalk at Orange County Fashion Week’s Sweet Splendor of Style: SUGAR RUSH – Opening Day – kicks off at 7 Degrees Laguna Beach this year reminding all why Fashion, Style and the Sun in the OC can’t be beat March 3-8, 2014.

Orange County, CALIFORNIA – January 31, 2014 – From March 3rd through March 8th, the California Riviera’s gorgeous coastal community of Orange County will play host to Orange County Fashion Week (OCFW), an event boasting all new fashion collections certain to leave attendees breathless. Coco Chanel wouldn’t have been caught dead with just one look and neither will OCFW. Honoring the different styles of each day, individual venues reflect the tone of each unique event ranging from couture to avant-garde, tailor-made to innovative hautech.
Internationally renowned designers will descend upon Orange County to present beautiful lines, within textiles and other mediums. The new cutting-edge collections created by these artisans behold an appreciation of craftsmanship and style will be showcased in Costa Mesa, Santa Ana, and Orange with sites in Laguna Beach bookending the week.

SUGAR RUSH THE SWEET SPLENDOR OF STYLE | Day 1, March 3rd: SUGAR RUSH – The Sweet Splendor of Style Debuts Icing on the Catwalk this Season. Calling All Fashionistas Now Boarding as a 6 p.m. Happy Hour transforms into an entire evening of happy at the opening night of the 2014 OC Fashion Week. Sugar Rush, the Sweet Splendor of Style, mixes the quintessential cocktail party with the Manna Kadar ultimate red-carpet-readying makeover at 7 Degrees in Laguna Beach. Follow that up with a panel of guest speakers, a ready-to-wear runway show, a sparkly jewelry fashion forum, breathless beaming bikinis, and a fine display of millinery display creates the most innovative cocktail dress from day to night.
For The Full SUGAR RUSH PRESS RELEASE AND DESIGNER LINE UP CLICK HERE DAY 1 Press Release http://bit.ly/1ejFdL4

HAUTECH MENSWEAR & THE DIGITAL AGE | Day 2, March 4th:
HAUTECH takes off in fashionable, high-flying style with an evening at the Lyon Air Museum. Featuring a runway show of capsule collections, there will be an abundance of special photo ops by Newport Italian Vespa complemented by the museum’s authentic aircraft, rare vehicles, and memorabilia, mainly from the World War II era. From the west side of John Wayne Airport, Hautech will introduce exhibitors of menswear, active and sportswear, and streetwear.  For The Full HAUTECH PRESS RELEASE AND DESIGNER LINE UP CLICK HERE Press Release  http://bit.ly/1gBxdJZ


THE PROWL TOP-OF THE HOUR CATWALK | Day 3, March 5th:
Day three of Orange County Fashion Week is dedicated to the fashion leaders of tomorrow in the Chapman University student-run PROWL event, career expo, recruitment day, with a Top-of-the-Hour Runway showcase. In the spirit of OCFW’s dedication to education and fostering tomorrow’s talent, the Dressed2the9z event kicks off at 3 p.m. when major retailers such as Men’s Wearhouse, Target and others will converge upon Chapman University’s campus for a career expo and to give student fashion industry hopefuls a chance to interview with these various fashion powerhouses.  The Top-of-Every Hour PROWL event will allow Chapman Film and Theatre Department students, as well as Fashion Institute of Design & Merchandising (FIDM) alumni, to show what they can do on the catwalk. A proven hit, last year’s PROWL event garnered nearly 800 in attendance, with KTLA and other news outlets covering the night.  For The Full PROWL PRESS RELEASE CLICK HERE http://bit.ly/1d4T4FO

HOUSE OF STYLE - AVANT-GARDE | Day 4, Thursday March 6th:
While Monet and Rembrandt depicted that which all could see, Picasso and Miro presented that which only they could envision. Because nothing highlights the artistry of innovation more succinctly than the avant-garde, award-winning fashion restaurant AnQi by Crustacean will host Avant-Garde House of Style. On this special night designers push the limits with fashion creations that challenge the imagination and advance the art of fashion. Accenting the fashion-forward creations will be hair by Toni & Guy Academy’s gifted students who will coif the talented models from Orange County Ballet Theatre company.
“We embrace avant-garde fashion because it represents a trenchant social edge, and we believe these artists are thriving in Orange County.,” said Kathryn Marino, founder of OC Fashion Council. A PORTION OF THE TICKETS BENEFIT the Orange County Ballet Theatre.

GET THE FULL “HOUSE OF STYLE AVANT GARDE