The company was founded in 2011 by Kári Gunnarsson, an avid grappling and BJJ practictioner and competitor, with competetive experience in both MMA and Muay Thai as well.
The main goal of the company is to provide MMA/Grappling/BJJ gear of the highest quality, and just as importantly, with crisp/fresh designs. We don’t feel that the majority of MMA brands out there appeal to us, as we are not attracted to the “in your face” style that most companies seem to cultivate, so we aim to create crisp cool designs (though not necesarily minimalistic). We take our inspiration more from surf clothing than from other MMA brands, and try to incorporate that design feeling into clothing that is meant to withstand MMA/Grappling rather than surfing.