About |
Okay Human (formerly Sympler) is the human understanding company for brands tired of stale insights and soulless data. We use private chat, projective play, and modern ethnographic techniques to dig beneath the surface, uncovering the fibs, fictions, and feelings that make us beautifully human. Our spaces are intimate, our prompts are weird, and the truths we find are anything but boring. From taboo topics to brand-defining breakthroughs, we help companies like NBC, Foot Locker, and Dove tap into real emotional insight—and feel something. Because people aren’t datasets. They’re messy, magical, and full of meaning.