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Candy Company Offers
Healthier Alternatives
of Childhood Favorites
Parents concerned about sugar-laden sweets loaded with artificial additives now have a healthier alternative. Pure Fun Confections makes a full line of candy that is certified organic, low glycemic, fair trade, certified kosher and vegan. Its product line includes childhood classics as lollipops, candy canes, cotton candy and hard candy.
Realizing that you cannot stop kids from eating candy, especially around the holidays, an increasing number of parents are opting for buying candy made with healthier ingredients. Much of this candy is organic since, for many consumers, organic products carry a halo of quality assurance. The market for organic candy is booming, with sales this past year of non-chocolate candy up 8.4% versus flat sales for conventional candy, according to Candy Industry Magazine. The selection of candy ingredients is also drawing scrutiny. There is also growing concern over the use of artificial colors and flavors, ingredients that have been linked to hyperactivity and allergies in children and adults. Large confectionery companies are scrambling to reformulate their products with natural ingredients. Anxious to control diabetes, sweet lovers are flocking to low glycemic candies, whose sales jumped 5000% this past year, according to the market research firm Nielsen.
By making candy that is organic, low glycemic, fair trade and made with natural ingredients, Pure Fun is right on target with many of the major trends affecting the confectionery industry today, says confectionery industry analyst Curtis Vreeland.
Packed with Healthy Ingredients
Pure Fun candies use natural colors derived from red beets, alfalfa extract, turmeric and red cabbage. They are sweetened primarily with organic brown rice syrup --- a low glycemic sweetener --- and organic evaporated cane juice that retains the minerals and nutrients and not to be confused with processd sugars which remove the benefits included by nature. They contain no gluten, casein, preservatives, fat, pesticides or GMOs. In an era of questionable overseas manufacturing practices, these candies are made in Canada and the U.S. with ingredients sourced from reputable fair trade suppliers.
Our candies contain all the goodness of all-natural ingredients and none of the bad stuff, badditives. They arere better for you, plain and simple,��explains company founder Luna Roth. This is Better for You Candy made the way our grandparents enjoyed it, before the advent of artificial ingredients. We are recognized for the ingredients we don���¢�¯�¿�½�¯�¿�½t include in our candy���¢�¯�¿�½�¯�¿�½. The candies have such kid-friendly names as Loony Lemon, Wacky Watermelon and Giddy Green Apple.
The Pure Fun Story
Founded in 2006, Pure Fun mission is to produce better for you candies In September 2007 the company was profiled by the Food Network Unwrapped. Ms Roth was nominated for the 2007 JoAnna Townsend Award honoring Canadian women entrepreneurs involved in international trade.
In addition to her leadership position at Pure Fun, Ms. Roth sits on the board of Bnai Brith Canada, League for Human Rights, Altzheimers Toronto, Toronto Food Incubator, Pediatric Palliative Care Advisory Council, Organic Trade Association Advisory Council, and holds a special interest in Starlight Starbright Childrens Charities, medical and allergy associations.
Luna invests time providing mentorship to students at Rotman and Schulic School of Business and is sought out for speaking engagements to womens groups, Agri Canada, Canadian Manufacturers association and consulting firms to small business. She is well known for encouraging women to utilize their diversity and bring confidence to the creativity and abilities that women have to offer in the business world.
Media Inquiries
purefun@purefun.ca
416.927.7544