Getting Beyond the “Likes”: How to Convert Leads into Customers
Friday, October 23 – Rancho Cucamonga, CA - 9 AM

In this information-packed workshop, small business owners and other professionals are invited to hear how to craft a social strategy and roadmap to attract new leads into the sales funnel, engage with them to stay top-of-mind, and create a process to convert these leads into sales.

According to Business Week, "80% of marketers say social content has been the primary factor in generating chatter and exposure for their business." And Social Media Today touts that "46% of online users count on social media to inform their decision before purchasing something from a company."  

Small businesses must include social media in their marketing mix, but may be frustrated by lackluster results. Social media is a powerful marketing tool; using this tool to make money requires proper guidance to realize substantial gains.
In this Small Business Marketing Series, participants will learn the essential 4-steps to:
•     Craft a Social Strategy that Works for Them
•     Grow Their eMail List to Grow Sales: Essential Ways to build the eMail “Goldmine”
•     Get Heard Above the Noise:  #WhatTheHeckaAreTheseHashtagThingies and how to use them
•     Learn Proven Follow-up Techniques that Lead to YES! – You’ve Gotten Their Attention, Now What?
About the speakers:
Gregory Wright of Innovative Resource Group is a successful sales and marketing executive, social media expert, and management professional with substantial experience in start-up and growth-oriented organizations. With certifications from Social Media Manager School and experience with a host of social marketing platforms, such as Goggle Analytics, Google Adwords, and Email List Building, Gregory has increased clients’ social presence, engagement, and customer retention using Twitter, Facebook, LinkedIn, Pinterest, and Instagram by crafting sustainable social strategies. Gregory holds an MBA from Pepperdine University.

Carolyn Ortman is the “Marketing Matchmaker” and founder of CKO Marketing Group, successfully guiding aspiring and thriving business owners, corporate managers, and other leaders to match and connect the right customers for long-term mutual value. Her “No Excuses” Follow-up System™ empowers professionals to grab success no matter what the obstacle. With over 19 years of experience and an MBA in Marketing, Carolyn draws on her corporate, nonprofit, and public administration experience to deliver powerful messages to thousands of audiences, from Hawaii to Australia.

Sign up today for this informative program.  Visit www.theinnovativeresourcegroup.
, will be held on Friday, October 23, 2015, from 9 am to 12 pm at the Courtyard Marriott, 11525 Mission Vista Dr. Rancho Cucamonga, CA 91730. Tickets are $57 and available at www.theinnovativeresourcegroup.com/small-business