PHR Plus has created a software platform that allows end users to sync all of their medical records from hospitals, clinics, pharmacies, labs, and data from home health/fitness devices into one secure online system. PHR Plus allows end-users to share this valuable information as they need in emergency and non-emergency situations. We have partnered with the UC Berkeley School of Public Health and our system also provides very targeted health engagement content and recommendations to each user. Our system allows customers like life insurance companies to host step challenges, communicate with policyholders, and incentivize healthy behaviors.