About

About Premium Franchise and Locations (PFL)

Premium Franchise and Locations (PFL) is the global franchise partner for some of the most renowned hospitality brands in India and beyond. Our portfolio includes iconic names such as Dhaba by Claridges, Mamagoto, The Drunken Botanist, Punjab Grill, YouMee, Cafeteria & Co., QDs, as well as celebrated regional favorites like Pinch of Spice, Café da Flora, Clara Goa, SAZ on the Beach, and Pings. We also partner with emerging brands including Cedar, Ivory, Aviary, Chuppa Rustam, and Angry Sardar, supporting them in building strong market presence.

At PFL, we specialize in franchise expansion and brand development through models such as:

FOCO (Franchise Owned, Company Operated)

FOCA (Franchise Owned, Company Assisted)

We don’t just find the right investors for brands — we create a comprehensive franchise ecosystem. Our services include:

Franchise prospect profiling (matching the right investors with the right brand)

Detailed CAPEX & OPEX analysis

Franchise model design & operational strategy

End-to-end support for brand building and market entry

As the master franchise and strategic partner, PFL ensures smooth scaling and sustainable success for brands while helping investors maximize their ROI.

PFL is not just a franchise facilitator — we are growth partners, building brands and expanding them Pan-India and globally.