Our mission is to provide apparel to Stand Up Paddlers and Outrigger enthusiasts across the globe. Using high quality materials and unique designs we are providing, through stores and the internet, Stand up Paddle clothing and Stand up Paddle jewelry that represent Paddlers and the sport that they love. We use our own embroidery house to create Stand up paddle Hoodies, Stand up Paddle Jackets and Stand up Paddle hats that allow Paddlers to wear their addiction on their sleeve. Using four silk screening houses that we have worked with for nearly 15 years we apply our name to only the best Stand up Paddle shorts, Stand up Paddle Rash Guards, Stand up Paddle T-shirts and Stand up paddle Tank tops for both men and women at affordable prices. We aim to create longstanding relationships with Brick and Mortar stores such as surf shops, SUP shops, swimwear retailers and other water oriented lifestyle retailers. When at all possible remember, "Paddle for you Life"!