The Pedestrian Shops began doing business shortly after the first Earth Day in 1970. Its first shop was located in a repurposed 1950s bookmobile. Its first bricks and mortar location was opened in 1971 in downtown Boulder, Colorado. Its humble roots are memorable for the story of its first store fixtures, carved from tree trunks; their first months of use required daily spraying for ants. Today, 40 years later, The Pedestrian, home of www.comfortableshoes.com, has become widely regarded as one of the world's leading retailers of comfortable shoes.