PIAI is a coalition of organization that believe that the pet industry worldwide needs increased regulation, oversight, and adherence to policies, procedures and best practices as applied to the delivery of and adherence to, professional ethics of a similar and high standard such as those applied in the behavioral sciences and the medical profession. These are supported by transparent and honest operational policies that protect the end-user and the consumer, from fraudulent and deceptive operational and marketing practices. Professionals are urged to demonstrate professional competency through independent skill and knowledge credentials. PIAI welcomes all professional organizations who are committed to supporting the emotional, physical and environmental well-being of our pets and their people.