This book is for the upcoming professional visual artist. Let them read this and the author will take them through the processes of their marketing opportunities in nine chapters, an introduction, and a brief epilog.
To start, they are advised on how to brand themselves and their artwork, so that they stand out in the sea of other struggling artists.
Next, he steers them through each of the many available channels for getting their message to a prospective collector, including the ever-changing tangle of social media.
Then, he prepares them to be ready when the prospect responds to their solicitations. He describes writing attractive content for their messages, how to close the sale when the prospect falls in love with their artwork, plus the tricky issues of pricing and affordability.
They are coached on the various tools they need to support their marketing efforts: how to choose their computer, essential software and accessories; ways to obtain, handle, and preserve images of both their artwork and references; how email is their prime messaging channel, and to ensure that their prospect will open and read their message; plus how their website is their most important marketing tool, the concept of “friction,” and maximizing the design of their landing page.
After each chapter are summaries, and hints on how to get started.