About

Phenyx Brands, LLC is a purpose-driven brand house focused on developing premium consumer brands that solve real-world problems through thoughtful design, storytelling, and quality.

The company builds and incubates grooming, lifestyle, and wellness brands that prioritize intentional self-care, inclusivity, and underserved audiences. Its first flagship brand, Maestro Beard Care, is designed specifically for men with textured and coarse beards, addressing a long-standing gap in the grooming industry.

Phenyx Brands takes a holistic approach to brand building—combining product innovation with education, community engagement, and content that supports physical confidence, personal growth, and mental well-being.

Headquartered in Atlanta, Georgia, Phenyx Brands operates with a direct-to-consumer mindset while laying the foundation for long-term growth through strategic partnerships and expanded distribution channels.