About

Piar teaches public relations and communications professionals to ask better questions and make clearer choices through workshops rooted in behavioral science. Based in New York and working with a global network of behavioral scientists, Piar helps teams decode, derisk, and untangle human thinking, logic, bias, assumptions, and misconceptions in their decision-making.

Sessions create space to examine the mental stories behind plans, ask for rival explanations, add timing effects and outside forces, and agree on small checks that raise confidence without slowing delivery. The focus is human behavior and clear evidence. Thinking frameworks, bias checks, and small tests help teams turn “we think” into “we can show.”

People leave workshops with tools they can reuse in planning cycles, pricing debates, reviews, and board preparation. Programming addresses challenges including unrecognized drivers, errors in conventional wisdom, time lags, external forces, mixed incentives, survivorship bias, anchoring, group pressure, and comfort seeking. The company accepts submissions from practitioners worldwide through www.piar.co and maintains strict confidentiality protocols for all engagements.​​​​​​​​​​​​​​​​