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Picture This Today has developed a new ability for consumers to ‘walk’ inside exact 3D replicas of properties listed for sale, rent or renovation. They can change wall and floor coverings, and move and replace furnishing products in real time, making it their own even before requesting a showing.
This new technology is Oculus Rift ready, and promises to significantly change the way people buy homes and home furnishings. The benefits to property owners, buyers, real estate agents and interior designers are many, and the price point is comparable to traditional black and white floor plans. We expect this technology to become an industry standard, and have already attracted franchisees from across the country.