PinkDirt is a clothing brand and a pure online retailer that provides beautifully exciting and quality dirtbike riding gear and fashion wear for females. PinkDirt aims to encourage and support girls to enter the sport, whether their desire is just to thrash around the bush or to compete on a state or national level. PinkDirt firmly believe that girls are all entitled to ‘make your own tracks’, which is the company’s motto. Moreover, PinkDirt is a commercially responsible company. Fair trade and environmentally friendly processes are a must in all the company operations.

PinkDirt was established in 2001 through an enthusiastic passion for the sport of dirtbike riding together with the desire to help prevent child sexual abuse. The company donates parts proceeds from profits to Bravehearts: a registered charity which aims to Empower, Educate and Protect our children.