PSN is a Virginia corporation that is establishing a franchise to service and maintain swimming pools throughout the United States. Its Franchise Disclosure Document is scheduled to be filed in the summer of 2012, and franchising will commence upon its approval. In the meantime, an affiliated unit, Pool Services Network of Northern Virginia (PSNNoVa) has been established under the direction of internationally-recognized senior swimming pool industry veteran Myles McMorrow. PSNNoVa will provide swimming pool services in Fairfax County, Virginia and Washington, DC. It will also serve as the model for PSN's franchisee operations.

The principal investors in PSN are Norris & Nancy Goff, a husband and wife entrepreneurial team. Since 2002, they have owned University Learning Institute, Ltd. (ULI, see www.TheCourse.us), a training company where Nancy serves as President. ULI conducts training on the Principles of Project Management throughout the US Government, provides online training through colleges and universities, and conducts open enrollment classes under contract with Virginia Tech.