About

Over the past few years, we have been repeatedly asked one simple question: What is the secret of the success of so many Israeli-based start-ups?

People want to know: Is there a “Waze-like” formula that everyone in Israel uses? And why are so many of the world’s biggest and most successful companies establishing their R&D centers in Israel?

For more than two decades, we have consulted and trained executives from Fortune 500 companies in Europe, the US and Israel.

In 2012, we moved from Israel to Palo Alto, California, to be closer to our Silicon Valley clients. When we arrived in the United States, everyone asked us that same question: What is the secret? How did Israel become the "Start-up Nation"?

Whether they were clients, audience members at keynote addresses, delegates from Asia, Latin America or Europe, or students from Stanford and UC Berkeley, they all wanted to know the answer.

Now, if we were sociologists or historians we might have given answers incorporating Israel’s unique history, diversity, or geography. But, because we have a deep knowledge of business, paired with our unique psychological insight, our answer was different. We told them that the ingredient that makes the Israeli entrepreneurs so successful, creative and extraordinarily bold, is the mindset of Positive Chutzpah that comes so naturally to them.

Chutzpah is the Yiddish word for gall, brazen nerve and courage — mixed with audacity. It's the willingness to break with convention and to try new things. Adopted into English, chutzpah is the "personal confidence or courage that allows someone to do or say things that may seem shocking to others,” (Merriam-Webster).

In Israel and across the Jewish world, chutzpah is a trait that is passed from generation to generation. It’s a central part of the culture, language and tradition. At a young age, Israeli children learn to be loyal to their dreams, to achieve creative solutions without fear of failure, and to ask challenging questions that often cast doubts on convention.

They learn that chutzpah pays off, and if you do not work with determination to achieve what you want, nobody else will do it for you.

Some people believe that it begins when children enter preschool. It’s not always easy for the teachers, but they encourage their students to speak up and to color outside of the lines.

This kind of personal confidence and social courage is also an integral part of the Israeli business culture. If Israelis say, “You have chutzpah!” they mean “You know what you want, and you will do whatever it takes to get it.”


When we expanded our study to include companies and successful leaders around the world, we discovered, surprisingly, that they display this same chutzpah mindset. We were eager to understand how this way of thinking served these non-Israeli leaders and companies, and how they adapted chutzpah to change the rules of the game.

We concluded that the attitude that has helped entrepreneurs, businesses and organizations to thrive is a particular kind of chutzpah - a Positive Chutzpah. This Positive Chutzpah is used not only for the individual good, but it also creates positive value for the greater community.

Amazingly, many leaders and companies who use the same Positive Chutzpah are not even aware of their secret weapon. Therefore, they cannot always reproduce their success, or even identify what made them stand out.

Based on our research, combined with our extensive chutzpah-culture background, we developed the Positive Chutzpah Strategy. It includes the tools, processes and techniques to allow businesses to improve, consciously, consistently and significantly.

Our new “Positive Chutzpah language” not only creates business magic, but it inspires a new kind of intra-organizational dialogue.

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Gil and Nili can be booked - together or separately - for keynote speeches, in-company presentations, TED-like inspiring events, and executive summits.

Booking the Power Couple together will give you twice the inspiration, twice the humor, twice the energy. And the audience will remember it for the rest of their lives.

The Power Couple can also be invited to deliver public seminars, in-company seminars, and Positive Chutzpah master classes.

They will tailor their message to your audience. Attendees will leave inspired, invigorated and ready to do business in a new way - with the results to match.