About

New Wave Rejuvenation, led by seasoned spa CEO and business strategist Heidi Payton, is a premier wellness practice offering high-performance therapeutic services for athletes, expecting families, and professionals who value recovery, privacy, and purpose-driven self-care.

With over 20 years of experience, Heidi blends clinical expertise with intuitive healing. Her offerings include sports massage, prenatal therapy, pain management, acupressure, infrared and cryo-assisted recovery, and holistic treatments that cater to the mind, body, and spirit.

Heidi is known for her ability to create serene, high-touch environments where clients experience real results—whether preparing for a season, healing postpartum, or managing chronic pain. New Wave Rejuvenation also partners with corporations, oil companies, and athletes' foundations to deliver wellness at scale.

As a former sports publicist and current spa executive, Heidi champions a new era of luxury recovery—infused with legacy, purpose, and divine alignment.