Primrose Retirement Communities was founded in 1989 based on the premise that a retirement community must reward its residents with value, comfort, security, and convenience. Through the years, this philosophy has been enthusiastically welcomed in all communities where Primrose has been established. It has been our pleasure to create beautiful apartment homes and town houses complemented by outstanding internal commons areas such as libraries, movie theaters, fitness centers, ice cream parlors and pubs. From the beginning our company office has been in Aberdeen, South Dakota, a community known for its friendly, honest and hard-working people. Those are the characteristics that guide each Primrose Retirement Community.
Jim Thares, Primrose founder, emphasizes that the objective of each Primrose community is to provide a comfortable, convenient, secure and enjoyable environment for seniors. "We are in this business," he says, "to help seniors enjoy a healthy, happy lifestyle." Thus, the Primrose theme "This is living" represents the fulfillment of this philosophy. Primrose is guided by this philosophy in all phases of its work, beginning with the architectural design of its communities, the use of eco-friendly construction materials, the location and staffing of each community, and the ongoing management and care-taking that are part of each Primrose.