360 Protective Solutions™ is a start-up security limited liability company offering an extensive line of security and personal protection services. The firm consists of one principal officer and three management directors with a combined industry experience of over 45 years. The company was formed to take advantage of the significant weakness and inadequacies in local, regional, and national security and protection companies in terms of professionalism, quality, and customer satisfaction.
360 Protective Solutions™ was created as a New York Limited-Liability Company based in New York County. The firm is owned and operated by its principal officer, Nelson Vergara. Our office is located in New York, New York with no additional satellite offices.
Our firm’s primary target market will be the New York City Region, with a focus market segment within our geographic market that will include residential/commercial facilities, personal protection for high profile, high risk, individuals, and security consulting and training services.
Industry competition comes in several forms, typically defined by firm size and scope of service line. Our most significant competition will be small to mid-sized agencies that operate in a narrow market of the New York City Region. We have identified four competitors that are considered closely matched to our firm based on size and service line. However, none of the competitors analyzed in this business plan, or otherwise, offer the extensive line of services that our firm offers, nor are they client-centric in their market approach. 360 Protective Solutions™ will capitalize on the significant weakness of our direct competitors to establish our firm as a market leader. There are also large, well known security firms such as Allied Universal, Securitas, Constellis, etc. These companies are generalist in nature and do not focus on a niche market. Furthermore, they tend to employ agents who have limited experience, suffer from high turnover rates, and are focused on servicing a high volume of clients. As a result, these larger competitors tend to take a “mass production” approach towards the industry and lack customer focus in their service delivery.
The company’s founder have expansive industry experience. The founder and management team bring a specific area of expertise to the firm and together, these four leaders create an extremely experienced and well-balanced team. They are developing 360 Protective Solutions™ to formalize the security and personal protection services they offer and to bring a fresh perspective to the security and protection industry. 360 Protective Solutions™ will be managed by its founder and has hired key management personnel as is appropriate to their growth projections and marketing strategies.