ROK Universal is the leading electronic cigarette brand from Smoke Without Sin Ltd, an established limited company in the UK and a specialist in premium electronic cigarettes since 2009. Delivering sector compliance, product quality, innovation, corporate & environmental responsibility and exceptional customer service. ROK superior branded products taste great, powered by reliable technology & designed with ease of functionality in mind. We call this the ROK Universal platinum standard.  
Smoke Without Sin is the only electronic cigarette retailer in the UK to carry the “Trusted Shops” marque. Other online retailer accreditations include Internet Shopping is Safe (ISIS) & Internet Delivery is Safe (IDIS).