Runway Reporting is Fashion journalism. It is an umbrella term used to describe all aspects of published fashion media. It includes fashion writers, fashion critics or fashion reporters.
The most obvious examples of fashion journalism are the fashion features in magazines and newspapers, but the term also includes books about fashion, fashion related reports on television as well as online fashion magazines, websites and blogs. Since pieces more often than not deal with "tendencies" and "trends", which are subjective by nature, and due to a sometimes tenuous relation with facts, the term "journalism" is used as a moniker, but does not carry the overall procedural and deontological aspects of professional journalism.
The work of a fashion journalist Runway Reporter can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot.
A fashion journalist typically spends a lot of time researching and/or conducting interviews and it is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, and public relations specialists.
Fashion journalists are either employed full time by a publication or are employed on a freelance basis.
The career has grown in importance in other media with the release of films such as The Devil Wears Prada and Confessions of a Shopaholic, and television series such as Ugly Betty.