Raymond “Ray” Reggie started in the automobile business in 1983 as a salesman and worked at practically every position in the business. Ray is recognized by his peers in the auto and media industries as a leader in marketing, branding e-commerce and sales training. Ray lectures throughout the country on how to effective start and operate Business Development Centers (BDC) and several training series for optimizing website traffic through branding, marketing, traditional advertising and an array of proprietary tools.
Ray’s extensive advertising experience dates back to 1991 when he started a national based media placement company that grew into a $65 million annual business. Ray relies extensively on the marriage of Quantitative and Qualitative data in building marketing campaigns. This “Q & Q” is a fundamental staple in every media campaign architected by Ray. Ray’s experience is in direct response, automotive, and political. Ray also has designed and implemented very successful multimedia campaigns to drive traffic to web sites. He utilizes advanced and proprietary web traffic reports to constantly monitor, tweak and change his campaigns to maximize their success and cost-effectiveness. Ray Reggie was one of the first media buyers in the country to utilize cable as a utilized medium for political campaigns. Ray utilizes Ultra-Target messages to the exact intended audience to maximize effectiveness and a better return on investment.
In addition to paid media, Ray Reggie is routinely retained to garner and manage earned media and crisis communication for clients ranging from attorneys to Fortune 500 companies. Ray's public relations and media relations experience also makes a frequent lecturer at Colleges, Universities, media outlets, trade groups, as well as many associations.
When Ray is not working, he enjoys traveling, spending as much time as he can with his two wonderful children and cooking.