Recare the leader in African skin, hair and personal care researches, produces and markets world class, high quality products that deliver on the beauty needs of Africans. The Recare brand invokes in its customers an instinct for style, a sense of adventure and a love of fashion. It owns the , a hair care brand for young and trendy females. It also owns the premium brand, Hairsavvy, a hair care brand for the sophisticated and accomplished woman.