About

Justin Herald is an Australian entrepreneur, internationally recognised keynote speaker and bestselling author of nine books.

He began his business journey at the age of 25 with just $50 and went on to build Attitude Inc into a global licensing business generating more than $37 million a year. His success saw him named International Entrepreneur of the Year and established him as one of Australia’s most respected voices on business growth, leadership, customer experience and personal performance.

For more than two decades, Justin has spoken at conferences, corporate events and leadership programs across Australia and internationally. His presentations are known for being practical, direct and highly relatable, giving business owners, leaders and teams ideas they can immediately apply rather than leaving them with theory that is quickly forgotten.

Justin’s work focuses on helping organisations understand why customers choose them, why they leave and what makes them recommend a business to others. He works with leaders and teams to improve customer experience, internal culture, accountability, communication and the everyday behaviours that shape how a business is experienced.

His ninth book, Service Rebellion, challenges businesses to stop accepting average customer service and inconsistent experiences as normal. It explores the invisible factors customers are constantly assessing, often without saying a word, and shows organisations how to become harder to leave, easier to recommend and the benchmark within their industry.

Across his books, speaking and mentoring work, Justin is known for taking complex business issues and turning them into clear, practical strategies. His approach is built around real world experience, having created, grown and advised businesses across a wide range of industries.

Justin is also the co founder of ReferUs Network, a digital referral platform designed to help businesses create a more deliberate and measurable approach to word of mouth referrals.

Today, Justin continues to speak, write and work with organisations that want to improve the way they lead, serve and grow. His message is simple: businesses do not need to be perfect, but they do need to be deliberate about the experience they create and the standards they are prepared to accept.