About

About Reflectel: Luxury Hidden TV Solutions

At Reflectel, we specialize in creating luxury Mirror TVs that seamlessly blend advanced technology with elegant design. Our custom hidden television solutions allow you to hide your television while enhancing your living space with sophisticated, museum-quality TV frames. We are the industry leader in transforming televisions into art, providing high-end design services for both residential and commercial spaces.

Unmatched Craftsmanship and Design

Founded in 2014 by Elizabeth Goldfeder, Reflectel draws on over 35 years of expertise in fine art framing. Before founding Reflectel, Elizabeth established GK Framing in 1986, where she worked with renowned artists and galleries. This expertise in framing combined with her passion for innovative design laid the foundation for Reflectel’s breakthrough hidden television products: luxury Mirror TVs that elevate both technology and design.

Reflectel in The Baccarat Hotel

Reflectel’s pivotal moment came when the Baccarat Hotel in New York City sought a discreet solution to conceal televisions in their suites. Elizabeth and her team rose to the challenge, designing over 200 custom Mirror TVs that not only hid the TVs but also added elegance and sophistication to the hotel’s premier rooms. This successful project set a new standard in the hospitality industry and established Reflectel as the go-to brand for luxury hidden televisions.

Why Reflectel is the Best Hidden TV Choice

Reflectel stands apart due to our commitment to quality, attention to detail, and unparalleled craftsmanship. Our Mirror TVs feature:

Optical Quality Glass: We use the highest quality glass with 70% television transparency, ensuring both superior reflection and flawless TV performance when needed.

Museum-Quality Frames: Our frames are handcrafted using fine art techniques, elevating the Mirror TV to a work of art. Each frame is customizable to suit any interior style.

Complete Concealment: Unlike competitors, Reflectel’s frames hide the entire TV, including the edges, providing a sleek, polished look that integrates flawlessly into your space.

Customization: Our team works closely with clients to design fully bespoke Mirror TVs, ensuring a perfect fit for any decor.

Seamless Integration: Reflectel’s Mirror TVs are compatible with all major television brands and easily integrate into existing AV systems.

The Leading Choice for AV Integrators and Interior Designers

Reflectel is the preferred partner for AV integrators and interior designers seeking the highest quality framed Mirror TVs. Our exclusive dealer program allows professionals to offer their clients the finest hidden TV solutions, perfect for high-end residential projects, luxury hotels, and commercial installations.

Our commitment to excellence ensures that each project is completed with precision and attention to detail, elevating your design while meeting the latest technology standards. We work with all major television brands to ensure seamless integration with your preferred AV systems.

Our Showroom and Global Reach

Reflectel’s headquarters are located in Tribeca, New York, in the historic Roebling Building at 169 Hudson Street. Here, you can experience our Mirror TVs firsthand in our showroom. We also offer virtual consultations, so clients around the world can explore the finest Mirror TV options and design services that Reflectel offers.

Ready to Transform Your Space with a Reflectel Mirror TV?

If you’re ready to elevate your home or commercial space with a luxurious, custom-designed Mirror TV, Reflectel is here to help. Contact us today to schedule a consultation and begin your journey toward a beautifully integrated Mirror TV that enhances your design.