About

Irwin Hipsman, the former Director of Customer Marketing at Forrester is passionate about working with your stakeholders to enrich, assess, and take advantage of your contact database.

Repetitos A La Carte Services

One-time customer contact cleanup & enrichment
Whether it is 5K or 100K contacts, we can quickly update location, title, employment status and personal email. Pricing is per contact.

Free Customer Contact Data Assessment
First, take 5-minutes to answer the assessment. Then, let's meet to discuss your customer contact database. You'll receive a written benchmark with short-term recommendations to improve data accuracy, contact hygiene and open rates.

Customer Contact Database Audit
Following the assessment and working with revenue and marketing teams, I will dive into your customer database (no PII needed). You'll receive an analysis with medium and long-term recommendations to improve database management, effectiveness and help meet departmental goals.

Repeat Sales by Former Customers
Now that you have a healthier database, working with stakeholders across the organization, I will design a bespoke turnkey program using existing resources and processes to generate 'warm' leads of former customers. Elements include:

-- Identify former customers
-- Lead segmentation and workflow
-- Nurture and incentive options
-- Measuring results
-- Technology solutions