We're a family-owned company based in Austin, Texas. Our mission is to give a free pepper spray to every woman in America.
On Independence Day 2011, Resist Attack founder James Shaw realized that he was tired of trying to sell products that can protect women from the vicious attacks we all hear about.
He decided to immediately change the direction of the business; stop spending money on advertising and instead fund a program whose mission is to give every woman a free pepper spray.
This program got started quickly and found support from a few very succesful women that formed an Advisory Board and now help the Resist Attack team with their mission.
The first pepper spray giveaways started locally in Austin, Texas within a few weeks of the initial idea and are already making a difference to women's safety.