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Responsible Research (www.responsibleresearch.co.uk) has been selected to present a paper on our forthcoming retail food purchasing research at the ESOMAR World Research Congress 2009: LEADING THE WAY ETHICALLY, RESPONSIBLY, CREATIVELY in Montreux, Switzerland from 15th – 18th September, 2009. We will be presenting our paper “Responsible Consumerism: Uncovering the Catalyst for Change” on Wednesday 16th September. This is the first study of its kind to measure both the responsible attitudes and actual behaviour of individual shoppers and the responsible triggers responsible for the final purchase decision. For more details of the ESOMAR programme, visit www.esomar.org/index.php/congress-09-advance-programme.htm For more details of Responsible Research, visit www.responsibleresearch.co.uk