We help individuals invest their money into various asset classes such as equity, debt and hybrid mutual funds through a simplified and automated online platform. The approach works by building portfolios for an investor based on his or her appetite for risk. The objective is to give the investor maximum tax-free returns that beat the market and other standard saving instruments such as FD's and Savings bank accounts. The mutual fund Industry is worth 17 lakh crores, however, is only availed by 2.1% of the Indians with rest investing their money in fixed deposits, gold and property. Our aim is to get everyone on board and eventually become a global platform serving the need of foreign investors.