Rock 'n Load combines the best practices in entertainment marketing with leading-edge public relations, social media, viral marketing, community/fan development, event and game production, delivered by a passionate boutique agency team. The result is 360-degree marketing initiatives with a vengeance.
Rock 'n Load is led by Jenny Bendel, an award-winning publicist and marketer in the entertainment industry with more than 22 years of experience creating highly successful campaigns for her clients in music and gaming. Jenny has worked with some of music's most-regarded artists, including Guns 'n Roses, Radiohead, Ice-T, The Presidents of the USA, AC/DC, Jimmy Eat World, Pantera, New Bomb Turks, Zeke, 7 Seconds and countless independent artists and labels. Gaming clients span cross-platforms, including MMORPGs, Playstation, Playstation 2, Playstation 3, Game Cube, XBox, XBox 360, browser and PC, and notable projects include back-to-back launches for the leading MMORPG Guild Wars, the global phenomenon of the Pokemon Trading Card Game and Dungeons & Dragons.
Jenny has consulted for a variety of entertainment companies over the years, including Dreamworks (the Academy Award-winning films Gladiator and American Beauty), Paul Allen’s Experience Music Project and Science Fiction Museum, Gen Con gaming convention, George Lucas/Star Wars Celebration, PAX (Penny Arcade Expo), Microsoft, and The Recording Academy/The Grammys.
Rock 'n Load works with a network of like-minded folks including artists, designers, sound engineers, and venues. Whether client, associate or friend, we only work with good people who are doing cool things.